Embracing your season is how the shift happens.

Seasons... the invitation you're either accepting or resisting right now.

Every season in your life has gold in it. Most people just reject the ones that don't look like what they wanted.

Your own TV show.

I believe that there's seasons for everything. And how I like to see seasons is almost like a TV show, your own personal TV show, where there's a specific thing happening in each season, with little chapters within it.

These seasons are something that is both part of us and part of what is going on in the world. I believe there's always an invitation there for us to be able to use this season for some level of growth in life and business, but that growth will look different depending on the season.

This is how you can understand better what season you're in and how to best navigate the season for maximum growth in your life.

The season I kept rejecting.

About 10 months ago, I was in a season of inward reflection. This season was calling me in to address certain things within me, patterns, things I was holding onto, perspectives, people that were in my life, my business direction, everything.

Previous to that, I was very active. I was in forward motion for the majority of 2024. It was a big year for me, great financial year, and I really established myself in a lot of different communities supporting upwards of 300+ clients on a monthly basis as well as my own one-to-one clients.

So when I entered into 2025, my mind was focused on: okay, let's go bigger. Let's stretch this. But what I could feel was different. I could slowly but surely start to sense that this was going to be a different type of year. I just didn't know what that looked like. And to be honest, a part of me was actually afraid. I could sense it before it was happening.

Bali, Bali, Bali

I ended up in Bali... and that's where this really kicked off for me.

I stopped taking on clients because I started to feel that something was shifting in my business. I didn't really want to work with people in a deep one-to-one way for the time being. So I stopped taking on clients for about 4 or 5 months and focused on exploring digital products.

I made a couple of mistakes in that. I started to look at how I could package my entire 1:1 process into a digital product, terrible mistake. There's way too much in it.

I realised that looking for slices of your genius is really how great digital products are created but I didn't understand that at the time.

I moved around Bali. I lived in Ubud for awhile then headed down south to Uluwatu, met a girl, had a relationship, and then we broke up before moving to Canguu. There were all these things happening. Everything in my life felt like it was mirroring back different things I was meant to let go of. Then I started to dig into savings and financially my bank account started to go south.

And I had to just surrender, even though I wanted outward motion, I wanted to be growing my business, wanted to figure things out faster than I could figure them out.

I (eventually) had to just let go after what felt like multiple ego deaths.

The invitation for me at the time.

Previously, I was in a pattern of waking up, getting stuff done, and making sure I was ticking the boxes. That's just who I am. It's always who I've been. But the energy underneath that work was coming from a subtle need to prove myself, prove my value through output and being "productive". A problem most men I support go through in their own way. I was just at the tail end of letting this pattern go for good.

And that's what I was learning throughout this time. That the best way for me to actually let go of that pattern was to stop, was to slow down, and was to not try to force action for the sake of just getting more stuff done. That was the season I was being invited into. It just went on so long because I was resisting it for most of it.

The cottage in New Zealand.

I started to embrace it towards the end of my time in Bali, around October. And I got a flight to New Zealand to spend some well needed time with good friends. I sorted a deal with a friend to move into an unfurnished cottage in the middle of nowhere. Surrounded by nature, trees. A really beautiful time. But honestly, a part of me was quite afraid.

There was no furniture, other than a desk. I didn't know what I was going to be doing with my time except reading, walking and the occasional chat with a friend nearby.

Money wasn't flowing because I wasn't doing anything. But I always found that I was supported in different ways, and I always had enough for everything along the way... which was opening my mind to what abundance actually felt like.

Over the next couple of weeks and months I spent some time in a beautiful place called Mount Maunganui in New Zealand, which is eventually where I moved to after the cottage season. A family member came over. I was spending time with friends. Christmas and New Year's was in the sun rather than in the Irish winter.

That season slowly came to an end around February.

The season shifted.

Now I'm into March, and I'm feeling a shift that's happened over the last couple of weeks.

Everything I wanted to do in that last season is now happening, but when I wanted it to happen, it wasn't, because I was being invited to this other thing first.

Now the season has shifted. It's about outward motion. It's about building. It's about being seen, more visible. It's about growing my business using the clarity that season brought me, and embodying that and bringing it into my work.

This morning I woke up frustrated. Actually really angry. Things are not moving. Things are not the way I would like them to be. Things should be different. I went for a walk, moved the energy a little, and I was like: okay, cool. There's clearly a different season here now, because we get comfortable with certain things. I got comfortable with slow reflection, building in the background, moving slowly. But now what I feel is this kind of anger and frustration that things aren't moving fast enough. And that's not to say things are wrong in any way. I'm just being invited into a new season. One where things speed up.

So I moved to Europe and launched a digital product. This product is perfect for setting yourself a new direction and getting clear on not only who you're becoming but really what that dream life and business look like while applying the simple metaphysical principles of reality to bring it to life with ease, you can check it out here.

I feel excited about this new suite of products I'm building, this mission I'm investing my time and energy into and the clarity I have now. All of this came from that inward season.

What changes this time.

I don't need to reflect more. I don't need to meditate longer. I don't need to do more inner work. I'm being invited to bring this new version of me, the one that's been cultivated over these months... back into forward momentum.

The difference this time is that my actions, my behaviours, and who I am has changed. The energy underneath the actions I was taking previously was a subtle need to prove, always moving forward for the sake of feeling productive or progressing. But now that's not there anymore. It's not present because I embraced the season I was previously in.

And I can see that shift showing up in how I carry myself, how I feel about myself, and how I feel about my life and business.

Extracting the gold.

An entire identity recalibration happened. Now it's time to embody that.

If I had kept rejecting that season, I would not have extracted the gold from it.

I would have just faced the resistance. I would have pushed through and reinforced the same pattern again, and I'd probably be sitting here today without the clarity I have now, not sitting here as a new person, but sitting here as someone who is still living in the old version of me.

When we talk about seasons, we're talking about embracing what is alive for you right now.

What season are you in?

Another way to put it: what is the invitation that life is presenting in front of you right now?

For me in that inward season, the invitation was very obvious. I just kept rejecting it. The more I embraced it and slowed down, the better it felt. I napped more than I ever have in my life, getting 14 hours of sleep some days, it felt like an entire nervous system reset. And I needed it.

So what season are you being invited into right now? Where do you think the gold is for you? Often it's not exactly what we want, but it's what we need.

Stillness is not the destination.

What I've realized throughout all of this is that if I was to stay in a season of inward reflection, I would probably feel very unhappy because I'm not expressing. I'm not creating.

I was even talking to a family member yesterday. She was going through this emotional reflection moment, realizing she'd been outsourcing her power to other people. And what she did a couple of hours later was write something about it, create a piece of content around it, and she felt amazing afterwards. Because what she did was transmute what she was feeling. Process it. Bring it into something creative.

That's how we actually alchemize and move the energy of what we're feeling. Creativity, art, expression, business... all of it is the outward expression of you.

The seasons you've been in. The person you've become. The things you've gone through. You're not meant to keep those to yourself. You're meant to share them with the world. Create!

Always listen to the heart.

There's always something happening that we can tune into. And sometimes there's a lot of surrender involved, because your mind will want one thing but your heart will be telling you another.

Always listen to the heart. Always.

The mind is useful. It brings logic. It brings words. It brings things systematised. But the heart is the thing that leads.

The more I've tuned into that, the more my life has gotten better. And the more I've used these seasons to get the most out of the situation, to extract the gold, to then create something meaningful and beautiful in the world.

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